Software Engineer - Adobe Analytics

At Collabera, we recognize that our client satisfaction depends in large part on our resource satisfaction, so we make meeting your career needs a top priority. We provide a high-touch, supportive environment that enables you to grow and challenge yourself while maintaining work-life balance. Choose from a wide range of exciting opportunities from our diverse Fortune 500 client base.

Responsibilities

Measure LNRS site usability/effectiveness and present actionable insights and recommendations based on data results and best practices on a regular basis; Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences; Administer Adobe Analytics platform and lead internal trainings for the users in Marketing; Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications; Participate in tag management services and maintain integrity across multiple sources of data; Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies by Vertical and Corporate Marketing; Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders; Automate recurring dashboards and reports using tools such as Reportbuilder, MS Excel and Adobe Analytics Dashboards; Partner with multiple stakeholders in Marketing and Product teams to develop and implement analytics requirements and streamline project processes

Requirements

Bachelor’s degree; 5+ years of analytics experience with at least 3 years in web analytics; Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.); Solid understanding of Digital Analytics data collection and configuration processes (Data Layer, DTM, Processing rules etc.); Highly proficient in Excel with building complex dashboards; Highly proficient in PowerPoint with designing analytics-based presentations and visualizations; Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners; Must be able to work and build relationships across cross-functional teams involving technology, marketing, and product teams; Experience with a Tag Management and site optimization tool (e.g. Adobe Target, Optimizely etc.) desired