Software Engineer, Performance Marketing

We're looking for a Software Engineer to join our performance marketing team. As a Software Engineer, you’ll create and iterate playable ads. In this role, you will build high-impact interactive experiences that reach millions of players worldwide through our marketing channels. You will work at the intersection of game development and performance marketing, rapidly experimenting, iterating, and bringing ideas to life. If you are a passionate Software Engineer who enjoys building, testing, and scaling playable ads with real-time impact, come and join us!

Responsibilities

Build high-quality playable ads to reach and engage millions of users; Have a strong understanding of AI tools to accelerate development; Design, implement, and iterate on core gameplay mechanics tailored for playable ads; Collaborate closely with Product Managers, Marketing Managers, and Artists to bring creative concepts to life; Optimize projects for performance, size, and cross-device compatibility; Rapidly prototype and test new ideas in a fast feedback loop environment; Own your projects end-to-end with a strong sense of responsibility and impact

Requirements

Bachelor’s Degree in a related field; Experience developing with Unity (C#) and HTML5; Strong engineering skills and programming fundamentals; Understanding of performance optimization and lightweight development constraints; Experience with AI tools and technologies; Knowledge of software architecture design, OOP, and best practices in game development; Ability to work cross-functionally with marketing and creative teams; Good sense of gameplay experience and attention to detail

Nice to have

Experience in developing playable ads is a big plus; 3+ years of industry experience is a plus; Played Tasty Match: Cook and Puzzle and explored the game; Curiosity about the gaming industry and eagerness to learn more; Enjoying working in fast-moving, dynamic environments

Benefits

Be part of a top-tier team, learn from the best, and create games players love; Competitive compensation; Health insurance with unlimited coverage; A beautiful, centrally located office in the heart of Istanbul; Opportunities to attend global conferences and stay connected with the industry; Relocation support to make your move hassle-free if needed