Software Engineering Director

We are seeking an accomplished engineering leader with deep expertise in system architecture, software and firmware development to lead our cross-functional team through the full cycle of consumer product innovation. This role requires someone who can seamlessly bridge technical and leadership domains—driving technical strategy, hands-on development, and cross-team collaboration with both internal teams and partner organizations.

Overview

Responsibilities

Lead the architecture, design, and full-cycle development of consumer products, overseeing software and firmware teams from concept through production.; Facilitate and lead technical meetings covering software, firmware, and system architecture with internal engineering teams and external partners.; Evaluate, prototype, and integrate third-party SDKs into our system architecture (software and firmware stacks), deliver proof-of-concept implementations.; Work closely onsite with partner engineering teams, acting as the primary technical liaison.; Lead and mentor a cross-functional team including software and firmware engineers, play a key role in recruiting and building the team from the ground up.; Collaborate with project managers, product managers, and cross-discipline stakeholders to deliver high-quality products on schedule.; Develop and review technical documentation, architectural designs, and implementation strategies.; Drive best practices in cross-platform application development and embedded systems integration.

Requirements

Extensive experience building, developing, and leading high-performing engineering teams, including hiring and organizational scaling from scratch.; Exceptional communication, facilitation, and technical meeting leadership skills in both Mandarin and English (fluency required).; Demonstrated ability to collaborate effectively with cross-functional internal stakeholders and with external technical partners (including on-site partnerships).; Strong project management skills with the ability to drive consensus, resolve conflict, and deliver results in a fast-paced environment.; Proven track record of making architectural decisions and guiding teams through technical trade-offs.; Deep expertise in system architecture spanning firmware, embedded systems, and application software.; Hands-on experience in full-cycle consumer product development.; Advanced skillset in native and cross-platform applications for iOS, Android, macOS, and Windows.; Extensive experience working with Bluetooth Classic, Bluetooth Low Energy (BLE), USB, Wi-Fi, multicast, and mDNS networking protocols.; Practical experience with HTTP API integration.; Proficiency in multiple programming languages, including C, C++, Swift, and TypeScript.; Demonstrated expertise with bare-metal (barebones) and RTOS firmware development.; Ability to rapidly evaluate and integrate external SDKs and technology solutions.; Proactive, entrepreneurial mindset with a passion for hands-on technical leadership.; Strong analytical, critical-thinking, and troubleshooting skills.; Willingness to travel and work onsite with partner engineering teams as needed.; Fluency in both Mandarin and English is required for this role.