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Sr. Associate Planner - Digital

GroupM Karachi, Pakistan
Hybrid work

Publication date: 31/08/2026

We are currently looking for a Senior Associate, Digital Media Planning, Pakistan to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans. This role reports to Business Manager.

Responsibilities

Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's; Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities; Troubleshooting and resolving any issues with media/account teams and media vendors; Assist CH/BM in developing brand KPI's; Analyze data to provide client with recommendations for optimizations; Maintain relationships with media suppliers, internal teams and brand teams; Prepare Quarterly/Semi Annual & Annual media reviews and way forward; Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from client on ad hoc basis; Resolve billing related issues; Work cross-functionally with Client management team and Account Directors as needed; Work with cross function departments/teams as part of the media management process; Showcasing of launches & presentations to the brand team after launch; Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter; Train Assistant Planner/Media Planner on media basics.

Requirements

Must have strong organizational and numeracy skills; Flexibility and able to work under pressure; Proficient in MS Excel; Excellent personal/organizational management; Able to set and meet multiple demands within challenging deadlines; Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally; Must be a BBA / MBA from a reputable university of equivalent; Must have an experience of at least 3+ years in media/digital/marketing experience.

Benefits

Competitive medical, vision, and dental insurance; significant paid time off; employee wellbeing facilities; employee mental health awareness days; frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events
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