Sr. Communications Manager

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. We're looking for a Senior Communications Manager to own and elevate CentralReach's external voice, across social channels and our public relations partnerships. This is a senior, largely autonomous role for someone who can both set strategy and execute at a high level, with a particular focus on managing our external PR agency relationship and ensuring our communications are sharp, consistent, and aligned with business priorities. You'll report into the Senior Director of Integrated Marketing and work closely with the CMO, along with cross-functional partners in product marketing and executive stakeholders.

Responsibilities

Lead the PR agency partnership, setting priorities, briefing the agency on company news and initiatives, reviewing and approving media pitches, and holding the partnership accountable to results; Lead external-facing communications, including press releases, media statements, external executive messaging, and public company announcements; Develop and manage the always-on social content calendar across platforms, ensuring brand voice consistency and alignment with campaign and business priorities; Coordinate media outreach, respond to inbound press inquiries (with the agency), and identify speaking, award, and visibility opportunities for company leadership; Work with events, product marketing, and clinical/thought-leadership teams to amplify key moments through social and PR channels; Own social and PR metrics/reporting, translating results into insights that inform strategy; Speak with customers directly to surface stories, gather quotes, and identify advocacy opportunities; Partner with the Integrated Marketing team to build and grow a customer community and feature customer success stories; Depending on team structure, oversee a coordinator specialist supporting social and communications execution

Requirements

6+ years of experience in social media management, corporate communications, or public relations, with progressively increasing ownership and strategic responsibility; Demonstrated experience managing an external PR or communications agency relationship; Strong writing and editing skills, able to shift tone across executive communications, social copy, and press materials; Proven ability to manage multiple workstreams independently in a fast-paced environment; Experience partnering with executive stakeholders and translating business priorities into external-facing messaging; Comfortable engaging directly with customers to build relationships and surface stories; A strategic mindset paired with a willingness to be hands-on with execution

Nice to have

Background in healthcare, healthcare IT, or health tech; Familiarity with the regulatory, clinical, or payer landscape; Experience in B2B SaaS and/or a mission-driven organization

Benefits

Competitive compensation; Comprehensive health benefits; Generous PTO; 401(k) matching; Paid parental leave; Hybrid work schedules; Career development support; Wellness programs; Opportunities to give back through CR Cares