Sr Field Representative

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Responsible for ensuring excellence in execution at the sales point to drive sell-out, visibility and availability of

products. Acting as a technical reference in the field, supporting the implementation of planograms, trade

marketing actions, performance audits, training of promoters and relations with store managers. Works in an

integrated manner with areas such as Sales, Trade Marketing and Supply, generating market insights,

monitoring competition and reporting results based on data throughout the LATAM region.

What You’ll Do

• PDV Execution: Ensure implementation of planograms, correct pricing, additional display (extra points) and

PDV materials in accordance with brand guidelines.

• Availability & Replenishment: Monitor OSA (On-Shelf Availability), breaks and stock of goods; Adjust

internal/client times for correspondence and sell-out opportunities.

• Store Negotiation: Negotiate space, extra points, seasoned activation calendar and visibility benefits with

store managers and customer sales team.

• Audits & Compliance: Carry out execution audits (checklists/photos), validate consistency, conformity of

prices and promotions; record evidence in reports.

• Executions & Training: Implement trade campaigns (execution, briefing, materials) and train store/promoter

times on mix, sales pitches and repositioning.

• Data Intelligence: Consolidate and analyze indicators (coverage, shelf share, planogram execution,

breakdown, sales by store) in Excel/BI, generating insights and action plans.

• Territory & Route Management: Plan efficient routes (coverage, store frequency, season priorities),

guaranteeing visits within the SLA and optimizing costs/time.

• Technical Leadership & Collaboration: Support/mentor field colleagues, coordinate third parties (agencies),

and act as “field voice” for Sales/Trade/Supply with practical recommendations.

Requirements

Bachelor's Degree Business School; Consumer Products 5 years experience in Consumer Products area in Mattel.; Season 6 years experience in Retail during seasonality; Retail 6 years experience in Retail; English; Spanish; Planning; Data analysis; Office skills; Orientation to results; Sense of urgency; Cross-functional collaboration and relationships with internal/external stakeholders.; Adaptability to different store realities, regions and demand peaks.; Ethics, compliance and safety.