Sr. Growth Marketing Manager

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. We're looking for a hands-on performance marketer who has personally built and managed paid search and Meta campaigns at scale. You'll own paid search and paid social for HomeLight.

Responsibilities

Own paid search and paid social for HomeLight; Drive impact directly with ownership of HomeLight's paid channels; Build and optimize Google Ads campaigns (search, Performance Max, remarketing); Manage Meta across Facebook and Instagram; Run a real testing program with creative and audience experiments; Stay on top of CAC and ROAS with enough fluency to explain what's moving and why; Bring AI into the workflow in practical ways

Requirements

5-plus years of hands-on paid search and paid social experience, with meaningful time in-house; Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering; Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup; Demonstrated use of AI tools in a marketing workflow - not just awareness of them; Strong SQL and analytics skills - you pull your own data and build your own reports; Experience with attribution in a high-consideration, long-cycle product; Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself; Clear communicator with senior stakeholders - you can explain performance without overstating it

Nice to have

Real estate; mortgage; insurance; fintech

Benefits

Medical (Aetna or Kaiser); Dental & Vision (Guardian); Long-Term Disability & Short-Term Disability; Hospital Indemnity Insurance; Accident Plan; Employee Critical Illness (Guardian); 401k (Vestwell); Life Insurance (Guardian); Pet Insurance (Nationwide); Commuter benefits are offered in certain locations; PTO, including Volunteer Days to give back to your community; Annual Anniversary Perks, including one month paid sabbaticals; HomeLight Services to help you with buying and selling your home