Sr. Staff Solution Marketing Specialist - industry automation （Robotic)

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

The Solution Marketing team is responsible for driving Global EE solution GTM support and creating regional EE solution. He start from market size TAM/SAM/SOM analysis and consider ROI of solution by working with SAL and TAA to create MRD & SRD. The solution better maximizing PPB by crossing EP&C, AMS, Power, and HPC products and create eBOM for solutions. And co-work with System Solution Team or external partners for solution build up. And cooperate with Channel marketer for NSI launch and GTM plan.

In the Taiwan region, the Solution Marketing Manager acts as the key regional lead for solution strategy, solution definition, solution enablement, and field execution, ensuring alignment with SAL and UX management expectations with no surprises .

1. Market & Opportunity Analysis

Responsibilities

Analyze regional market trends, customer pain points, and SAM/CAGR/LTV projections aligned with SAL 5‑year plans.; Conduct competitive analysis for target BOMs, PPB, and competing solutions.; Work with PG, BI, TAA, SAL, and distributor teams to gather insights and define solution gaps and opportunities.; Identify high‑value use cases in industrial, building automation, energy, HVAC, security, and related segments.; Lead regional proposal creation: solution block diagrams, architecture, specs, unique selling points (USP), MRD/SRD preparation, and PPB alignment.; Collaborate with SST/IDH on feasibility, cost, timeline, and NSI (Non‑standard Items) requirements.; Drive cross‑functional reviews with PG, SAL, BI, and TAA.; Coordinate with UX/SAL top management for regional go/no‑go decisions.; Support solution development by SST/IDH including design validation, resource assignment, and timeline tracking.; Align solution deliverables with SAL GTM requirements.; Own NSI definition, support package (L1–L3), and launch readiness.; Build and execute regional GTM plans for Solutions and NPIs.; Develop solution messaging, value propositions, application examples, and positioning aligned with global Solution Marketing.; Partner with channel marketing to support mass‑market GTM and distributor readiness programs (webinars, trainings, MARCOM, caravans, MIM, incentives).; Present solutions at distributor offices and customer workshops.; Support technical engagement with ecosystem partners (IDH, ISV, module vendors, OEMs).; Work closely with sales teams to generate early opportunities and influence design-ins.; Create solution Go-Bags, block diagrams, web content, and sales kits.; Provide internal & external training on solution features, competitive advantages, and applications.; Promote solutions as the regional Subject Matter Expert (SME).; Measure solution impact, funnel progress, and DI (direct/indirect impact) using CRM and BI dashboards.; Collect customer feedback, competitor intelligence, and PG insights for continuous improvement.

Requirements

Bachelor’s degree in Engineering, Business, or a related field; 8+ years of experience in business development, marketing or technical sales; Strong understanding of Robotics, Industrial Automation, Building Automation, Energy or broader embedded markets.; Proven ability to follow up on leads and develop relationships in the field.; Strong strategic thinking, analytical, and communication skills.; Ability to work effectively in a matrixed, cross-functional environment.