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Sr Technical Product Marketing Manager

Couchbase Raleigh, United States
Full-time On-site work

Publication date: 01/09/2026

We're hiring a Senior Technical Product Marketing Manager to be the technical storyteller for the Couchbase platform. You'll translate deep product capability into differentiated narratives, proof, and enablement for technical audiences — developers, architects, DBAs, and platform teams — and arm our field with the demos, content, and competitive ammunition they need to win. This is a hands-on role for someone who is equally comfortable in an architecture diagram, a query console, and on stage. You'll partner closely with Product Management, Engineering, Sales Engineering, and Developer Relations, and play a central role in product launches and go-to-market motions across our portfolio.

Responsibilities

Own the technical narrative. Turn complex platform capabilities — distributed architecture, performance, scale, AI/vector search, mobile/edge sync — into clear, differentiated positioning and messaging for technical buyers and influencers; Create technical content. Produce solution briefs, reference architectures, whitepapers, benchmark and TCO validations, blog posts, and technical FAQs that make the case with evidence, not adjectives; Build demos and proof points. Develop and maintain compelling product demos and hands-on proof assets; partner with Field Engineering on POC playbooks and enablement; Drive competitive intelligence. Run hands-on technical teardowns of competing databases and data platforms; distill findings into battlecards, win themes, and objection handling; Enable the field. Equip Sales and Sales Engineering with the technical assets, talk tracks, and training to qualify and advance opportunities; Be a technical spokesperson. Represent Couchbase in webinars, conferences, developer communities, and analyst briefings; make technical audiences believe; Partner on launches. Work with PM and Engineering to validate messaging, shape launch plans, and feed customer and field insight back into the roadmap

Requirements

6+ years in technical product marketing, developer relations, solutions/sales engineering, or a comparable technical role in enterprise software — ideally databases, data infrastructure, or cloud; Genuine technical depth: you can reason about databases (NoSQL and SQL), distributed systems, and cloud platforms (AWS, GCP, or Azure), and you're comfortable reading architecture diagrams and writing queries or code snippets; A track record of building demos and technical content that move technical audiences to act; Exceptional written and verbal communication — you can go deep with an engineer and up-level for an executive in the same day; Experience with competitive positioning and sales enablement in a B2B technical product; Confidence presenting to technical audiences, on stage and on camera; Bachelor's degree in Computer Science or a related field, or equivalent hands-on experience

Nice to have

Hands-on experience with Couchbase, MongoDB, or other NoSQL / document databases; Familiarity with AI/ML, vector search, or retrieval-augmented generation (RAG); Exposure to mobile/edge or real-time analytics workloads; Experience marketing to developers and building technical community

Benefits

Eligible for bonus, commissions, and other benefits; Generous Time Off Program; Flexibility to care for you and your family; Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs; Financial Planning - Retirement program and Business Travel Insurance; Career Growth - Be valued, Create value approach; Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees; And much more!
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