Staff Product Manager, Wishlist

Babylist serves nearly a million expectant parents every year through one of the most trusted registry experiences in the market. Wishlist is the next chapter — a product that keeps families connected to Babylist well beyond the newborn phase, giving parents of young children a simple, intelligent way to guide gift-giving for birthdays, holidays, and everything in between. This PM will own the product end-to-end: vision, roadmap, and execution. It sits within Babylist's consumer growth and LTV organization and reports to the Senior Director of Product. You'll run it like a general manager: accountable for the customer experience and the business it builds.

Responsibilities

Make parents' lives easier by simplifying the answer to "what can I get your child for their birthday?"; Extend Babylist's relationship with parents from the 40 weeks of pregnancy into the 1,000 weeks of early childhood that follow; Define and own the roadmap from today's MVP to a scalable, multi-sided gifting experience; Discover the needs of your customers: parents, grandparents, aunts, uncles, and gift-givers; Engage users during their most important moments: birthdays, holidays, and seasonal occasions; Set the outcome metrics for the product and own the results — what moved, why, and what's next; Partner closely with engineering and design to run experiments and iterate fast, serving as the connective tissue between product, design, and engineering as the team grows

Requirements

You've built something from 0 to 1 — a product, a company, or a line of business; You have sharp product sense and judgment; You think like a general manager, not a feature owner; You build engagement and growth loops; You're obsessed with customers; You can prioritize across a multi-sided product; You default to action in ambiguity; You're comfortable getting hands-on when it's the fastest path to an answer — light SQL, Figma, or AI-assisted prototyping; You naturally reach for AI in your work; You learn visibly and adapt

Benefits

Company-paid medical, dental, and vision insurance; Retirement savings plan with company matching and flexible spending accounts; Generous paid parental leave and PTO; Winter Wonder Week: the whole company takes a paid week off at the end of the year; Remote work stipend to set up your office; Perks for physical, mental, and emotional health, parenting, childcare, and financial planning