Staff Product Marketing Manager (PMM), Provider Growth

Headway has built the largest network of mental health providers in the country, with 85,000 active and growing. As the company scales, this role will help deepen how providers understand, experience, and value Headway across their journey. The Staff Product Marketing Manager will help more providers discover Headway, understand why it is the right partner for their practice, and take the first steps toward building a thriving business. This is an individual contributor role reporting to the Director of Provider Marketing, partnering closely with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams.

Responsibilities

Build deep provider insight: understand the provider, market, and competitive landscape, and bring that perspective into Product and Growth decisions; Own provider positioning and messaging: turn provider insight and Headway's capabilities into a clear, differentiated story that attracts providers and builds trust; Lead Provider Growth GTM: own GTM strategies that drive provider acquisition, activation, and early engagement, from positioning and messaging through execution; Lead GTM channel planning and execution: translate GTM strategy into an integrated marketing plan and lead cross-functional marketing partners to execute against shared goals; Find the leverage: identify the highest-impact opportunities to attract and activate providers, even before a brief or roadmap exists; Equip teams to tell a consistent story: give Growth, Sales, Enablement, and Customer Success the frameworks and tools they need to bring the provider story to life

Requirements

8+ years of significant PMM experience in consumer, marketplace, SMB, subscription, or product-led businesses; track record of driving customer acquisition and activation; knows the customer and market well, can build positioning and messaging, and has influenced Product and Growth strategy, not just supported launches; understands how to drive provider acquisition and activation, connecting customer insight, positioning, and GTM execution to measurable business outcomes; comfortable with ambiguity, can form a point of view without perfect information, and knows how to prioritize; can lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority; holds strong points of view with senior stakeholders and changes them when the evidence changes; uses AI to improve work and builds workflows that improve the quality or velocity of the broader team

Benefits

Medical, dental, vision; HSA/FSA; 401(k) including match for 2027; Carrot Fertility reimbursement; paid parental, medical and caregiver leave