Strategic Account Manager - CVS Media Exchange (CMX)

The Strategic Account Manager is responsible for leading strategic coordination and performance oversight across digital media campaigns, ensuring seamless collaboration between internal teams and external suppliers. This individual manages the end-to-end campaign lifecycle, from kick-off through execution and wrap-up, driving precision in launch, optimization mid-flight, and delivery of actionable insights. The role is hybrid, requiring office presence 2 days a week (Tuesday - Wednesday) at one of the designated Corporate Hubs: Boston or Wellesley, MA; Woonsocket, RI; New York, NY (Soho office); or Chicago, IL. Anticipated weekly hours: 40. Time type: full time.

Responsibilities

Develop annual brand and media strategies aligned with advertiser goals and growth objectives; Create campaign strategies and audience targeting recommendations tailored to brand and product lines; Build strategic supplier growth proposals based on supplier business goals and marketing objectives; Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions; Maintain strong relationships with clients, managing day-to-day business and identifying opportunities to drive incremental revenue; Educate advertisers on performance metrics, insights, and optimization strategies; Lead campaign kick-offs, manage briefs, and confirm media planning details; Oversee campaign performance in collaboration with internal teams; Monitor campaign performance using KPIs and data-driven insights; Perform in-depth data analysis to deliver actionable insights and recommendations; Collaborate with Insights and Strategy team to ensure reporting accuracy; Deliver campaign performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews (CPRs); Work closely with sales, merchandising, and internal teams; Partner with campaign management, I&S, and billing teams; Support monthly billing processes and maintain Salesforce updates for campaign tracking

Requirements

5+ years experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred), including upselling experience; Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required

Nice to have

Proven ability to lead day-to-day client relationships and collaborate cross-functionally; Experience developing media plan recommendations aligned with advertiser goals and performance objectives; Strong follow-through and accountability; Familiarity with advertising analytics, data platforms, and DMP technologies; Resourceful and adaptable in a large organization; Collaborative team player with a proactive mindset; Excellent written and verbal communication skills; Confident in escalating and presenting key issues to leadership; Strategic thinker with the ability to influence supplier investment and drive growth through CMX media solutions

Benefits

Medical, dental, and vision coverage; Paid time off; Retirement savings options; Wellness programs; Other resources based on eligibility