SVP, Marketing - Global

As we enter our next stage of growth, we are evolving our global infrastructure into a unified four-pillar leadership model consisting of Revenue, Operations, Finance & People, and Marketing. We are looking for a commercially sharp, narrative-led, execution-driven SVP, Global Marketing to build the marketing operating system that elevates Influencer’s category leadership, generates demand, strengthens our partner ecosystem, and equips our Revenue teams to win globally. The mission for this role is to turn company strategy into market narrative, commercial momentum, and global brand consistency. You will own how Influencer shows up to clients, platforms, creators, press, talent, and the broader industry - ensuring every external touchpoint reinforces our leadership in creator marketing, our technology advantage, and our ambition to pay creators $1 billion. Primary KPI: Increasing global pipeline demand and marketing's measurable contribution to revenue growth.

Responsibilities

Own Influencer’s global positioning as the leading independent creator marketing specialist; Translate company strategy, client success, platform innovation, and creator economy shifts into a sharp external point of view; Build and govern the systems, guidelines, messaging frameworks, and quality standards that ensure brand consistency across every external channel, market, and leadership voice; Own the commercial positioning for Waves, Ocean, AI-enabled capabilities, and productized services; Partner with Product, Engineering, Product Solutions & Operations, and Revenue to build internal and external launch strategies; Develop the messaging, case studies, collateral, and proof points; Equip Revenue teams with the content, tools, narratives, and proof required to win across every stage of the sales cycle; Build a disciplined demand engine across newsletters, reports, thought leadership, webinars, events, campaigns, and lead generation activity; Partner with the CRO and regional commercial leaders; Lead Influencer’s global communications strategy across earned media, awards, press, speaking opportunities, and executive visibility; Build visibility for the CEO, CVO, CRO, regional leaders, and senior subject-matter experts; Own the global events strategy across owned events, sponsorships, paid speaking, conferences, dinners, roundtables, and partner activations; Own Influencer’s global social and content strategy across LinkedIn, Instagram, TikTok, and emerging channels; Build an always-on content engine; Develop co-marketing initiatives with global platform partners including TikTok, Meta, YouTube, Pinterest, Snapchat and others; Build the processes, cadences, briefs, calendars, dashboards, and decision-making forums; Establish clear reporting across awareness, engagement, lead generation, marketing-influenced pipeline, event ROI, partner activity, PR impact, and sales enablement usage; Design the internal, external, agency, and freelance resource model; Partner directly with the CEO; Partner with the CRO; Partner with the COO; Partner with CFO and People.

Requirements

Senior Marketing Leadership: Proven leadership experience as a SVP, VP, CMO, or senior marketing executive in high-growth digital media, creator marketing, agency, ad-tech, platform, or technology-led environments; International Scale: Verifiable track record of building marketing functions, operating rhythms, and brand consistency across multiple geographies; B2B Growth & Pipeline Expertise: Deep understanding of how marketing contributes to pipeline, revenue growth, client retention, and commercial expansion; Product Marketing & Technology Storytelling: Ability to translate technical capability, AI innovation, and operational infrastructure into simple, compelling client outcomes; Communications & Executive Visibility: Strong experience across earned media, thought leadership, awards, speaking strategy, and leadership profiling; Partner Ecosystem Fluency: Experience building marketing programs with major platforms, media owners, agencies, or strategic partners; Collaborative Leadership Style: Exceptional relationship-building skills with the ability to partner across a modernized executive layout, explicitly collaborating with Revenue, Operations and Finance & People; Mission Alignment: Commercially sharp, execution-driven, culturally fluent, and aligned with Influencer’s mission to shape the future of marketing by humanizing brands; Passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

Benefits

Competitive compensation; Hybrid working model; Enhanced Parental Leave policies; Private Health Insurance; Wellness programmes and resources; Benefits package tailored to your market