Tradeshow Senior Manager

Are you a seasoned event professional with a passion for bringing brands to life through impactful experiences? We are searching for a strategic and hands-on leader to orchestrate high-profile global tradeshows and branded events. In this pivotal role, you will be the architect of major event programs, from initial concept to post-event analysis, directly influencing pipeline generation and strengthening market presence.

Responsibilities

Lead the full lifecycle of major tradeshows and flagship event activations, typically managing 12-14 programs annually; Forge strong planning partnerships across various internal teams, including Product Marketing, Field Marketing, Brand, Sales, and Marketing Operations; Masterfully manage a diverse ecosystem of external partners and vendors, including exhibit houses, freight services, A/V providers, labor, production teams, and venue contacts; Serve as the primary operational lead onsite, overseeing booth construction, troubleshooting issues, managing staff schedules, and ensuring a flawless experience; Take full ownership of budget and performance management, tracking spend, maintaining event trackers and run-of-show documents, reconciling invoices, and providing summaries of results; Drive operational excellence by developing clear event briefs, comprehensive playbooks, and essential support materials; Support the planning and onsite execution of the company’s major user conference expo floor, including sponsor booths, experiential activations, and branded environments

Requirements

Minimum of 5 years of experience in tradeshow management, coupled with 4+ years in overall event planning or management, specifically with large-scale corporate tradeshows, third-party conferences, or experiential marketing programs; Strong project management skills, capable of coordinating multiple workstreams simultaneously under tight deadlines; Exceptional communication, judgment, and stakeholder management abilities; Demonstrated experience in managing vendors, budgets, and complex onsite logistics with meticulous attention to detail and accountability; Proficiency with event platforms, project management tools, and collaboration software; Willingness to travel as needed, including occasional weekends and extended onsite event coverage; Ability to manage multiple events simultaneously and thrive under pressure; Bachelor’s degree in Marketing, Communications, Hospitality, or a related field, preferably within the tech or B2B sector

Nice to have

Experience supporting enterprise technology, security, or infrastructure brands; Background in global event programs involving multiple regional stakeholders; Comfort and skill in translating technical or complex messaging into clear, engaging attendee experiences; Proven ability to leverage event data and post-event reporting for continuous performance improvement; Strong negotiation skills for contracts and vendor relationships; Experience with virtual event production and webinar tools; Familiarity with GDPR and data privacy regulations relevant to event management; Knowledge of branding and design principles; Familiarity with the cybersecurity or IT industry event landscape

Benefits

Subsidized health, vision, and dental plans; Paid sick leave; Retirement plans with a match; Free online training through Aquent Gymnasium