TV Tune-in Marketing/Advertising Consultant

Company confidential. Advertising agency.

Advertising agency seeks consultant specializing in advertising campaigns for TV tune-in. Must have recent experience (within the last year) building hands-on media plans for TV shows - ideally with a strong point of view on OTT/CTV/DTC. Experience planning media and promoting content that lives on Linear and also content and/or apps that live on emerging platforms will be a big plus.

Requirements

Hands-on media planning for TV tune-in, OTT and DTC including budgets, timing, spend allocation across all media including cross channel, on-channel and off-channel, digital, OTT/CTV, mobile, social, outdoor, traditional etc.; Access to plans to be used for reference and benchmarking (can be anonymized). Please provide at least two sample plans with your application to validate your hands-on experience. Broad overview of strategy, pacing, rollout, top-line spend and tactics would be OK. Does not need to be line-by-line.