[UPLIVE Company] Senior UA Marketing (Mobile Games)

ABOUT THE JOB

Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.

WHAT YOU WILL DO

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
- Solution-oriented, self-motivated and have the attitude to get things done
- Comfortable with uncertainties and changes in a fast-paced environment
- Curious, proactive learning and knowledge-hungry learner

Consent Notice for Personal Data Processing

- By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
- Thank you for your interest in joining Uplive!

How To Apply?

Click the button or contact us at talents@uplive.zone

Responsibilities

Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more; Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users; Define UA launch strategies for new titles, including pre-registration campaigns; Define conceptual creative strategies and testing processes; Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth; Stay ahead of trends by conducting market research and competitive analysis

Requirements

3+ years of hands-on UA experience in mobile gaming industry; Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA; Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.; Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns; Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.; Fluent English (written + speaking) is a must

Benefits

Competitive salary, 100% salary during probation; Performance bonus with 30% of company profit shared with no cap; Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check; Minimum 12 days paid annual leave + 10 days paid sick leave.; 12 days working from home per year; Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development; Free daily lunch with 10+ menu options.; Free daily F&B: Snacks, juice, beverage, tea-time; Monthly/Bi-monthly team activity allowance; Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan; Sponsored sports activities: badminton, soccer, ...; Sponsored overseas conferences and industry events for all levels.; Modern equipments/AI tool provided.