Vertical Marketing Lead, Gaming

Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact. We’re hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment.

Responsibilities

Define and execute a vertical marketing strategy for the gaming GTM Pod; Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion; Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives; Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders; Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity; Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts; Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure; Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more; Partner with RevOps to define success metrics, analyze performance, and iterate based on results; Act as the vertical marketing owner for your pod during planning cycles and QBRs; Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities; Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth; Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

Requirements

6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments; Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives; Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives; Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority; Analytical rigor and experience tying marketing programs to business outcomes; Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.