Vice President, Marketplace and Partnerships

Manage end-to-end media investment execution across Television and digital platforms. Negotiate rates, secure competitive benchmarks, ensure optimal inventory utilization, maintain strong vendor relationships, and deliver high-quality investment outputs in compliance with processes and budgets. Additionally, support client-facing teams with insights, market intelligence, and ensure delivery aligns with client expectations.

Responsibilities

Lead rate negotiations and deal structuring with television broadcasters and digital publishers; Execute investments across TV genres, display, video, OTT, and social platforms; Secure competitive CPRPs (TV) and CPMs (digital) while ensuring optimal inventory utilization; Negotiate value-added opportunities, sponsorships, integrations, and special properties; Track and report investment efficiency metrics (CPRP, CPM, delivery vs. commitment, spillages, viewability); Align TV and digital schedules to ensure seamless campaign delivery; Maintain accuracy in deal reporting, documentation, and reconciliations; Ensure adherence to financial processes, booking protocols, and audit compliance; Build and sustain strong relationships with broadcasters, OTT platforms, and digital publishers; Partner closely with client servicing and planning teams to ensure investments align with client objectives; Provide regular client updates on market trends, pricing benchmarks, and deal efficiencies; Support client discussions by demonstrating value delivered through negotiations and added benefits; Act as a bridge between internal teams and external partners to ensure smooth execution and delivery

Requirements

Relevant Experience requirement 10-12 years; Proven expertise in television investment, negotiations, CPRP optimization, and inventory management; Working knowledge of digital investment (display, video, OTT, social) and key metrics (CPM, CPC, CTR, viewability); Strong vendor relationship management and commercial acumen; Ability to translate investment outcomes into client value; Detail-oriented with strong focus on accuracy, compliance, and operational efficiency; Strong stakeholder management and communication skills

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events