Vice President of Marketing

Range is seeking a VP of Marketing to lead and execute our customer acquisition, retention, and revenue growth strategies. This high-impact role will be responsible for defining, developing, and optimizing our marketing initiatives across paid and organic channels while leveraging data analytics to drive decision-making. The ideal candidate is both a strategic leader and an execution expert with a deep understanding of performance marketing, brand positioning, and customer insights.

Responsibilities

Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth; Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms; Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels; Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance; Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels; Build and maintain data pipelines to collect, clean, and analyze marketing performance data; Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels; Leverage SQL and Python for deep analytics, predictive modeling, and customer insights; Recruit, mentor, and lead a high-performing growth marketing team; Foster a data-driven and test-and-learn culture within the marketing organization; Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives

Requirements

Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment; Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels; Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization; Proficiency in SQL and Python for marketing analytics and data-driven decision-making; Strong leadership and team management experience; Excellent communication skills to translate technical insights into actionable business strategies

Nice to have

Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum); Experience with marketing automation tools such as HubSpot, Marketo, or Iterable; Familiarity with BI platforms like Metabase, Looker, or Google Data Studio; Basic proficiency in HTML for landing page and email template optimizations; Experience scaling a startup from early-stage to rapid growth; Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups

Benefits

Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage; 401(k): Retirement savings program to support your future; Paid Time Off: time to reset and recharge + most federal holidays; Parental Leave: Comprehensive leave policy for growing families; Meals: Select meals covered throughout the week; Fitness: Monthly movement stipend; Equity & Career Growth: Early exercise eligibility and a strong focus on professional development; Annual Compensation Reviews: Salary and equity refreshes based on performance; Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return