Visual Merchandising Lead

About the role: In-Store Visual Proposition, Including Customer Experience. Ensure that our in-shop environment promotes Bravissimo, its products and services, using appropriate graphics, signage and POS, ensuring our customers are able to recognise who we are, what we do, and engage with our brand. Delivery Of Windows: Lead the implementation of all window displays in shops; working collaboratively with the Brand and Design teams, ensuring the brief is fit for purpose and elements are delivered and implemented on time and to budget.

Responsibilities

Ensure that our in-shop environment promotes Bravissimo, its products and services, using appropriate graphics, signage and POS; Lead the implementation of all window displays in shops; Collaborating with our Brand team, create a brief for the design agency, and work to design completion; Produce all VM communication and engagement for shops; Review seasonally, seeking shop and Cluster Manager feedback; Ensure fixed windows are maintained and updated; The overall visual presentation of all product categories in shops and through shop windows; Ensure shops have the necessary equipment and materials to display stock; Development of layout principles to support presenting products in an inspiring way; Working cross functionally with Product, Merchandising, Brand, Marketing and Retail Operations to achieve business objectives; Management of the day to day, VM guidelines, commercial view of layout; Manage an inventory of all merchandising equipment in shops; Use the inventory to ensure that all shops have the right amount of any fixtures, fittings, and furniture; Lead trial VM sessions in shops, and compile instructions for stores; Accountability of the VM calendar; Respond to shop visual queries, range changes and sell through; Overall responsibility for producing fit for purpose visual guidelines for shops; Work in collaboration with Cluster Managers; Work in parallel with the Retail Operations Lead; Regularly review customer feedback; Regularly visit and work in our shops; Assist operationally in shops; Work collaboratively with Cluster Managers and Retail Operations Lead to deliver investment planning and set up; Develop layouts and merchandising solutions for new and existing investments; Continually improve product display solutions; Work with the Retail & Customer Experience Manager and Cluster Managers to ensure that following any major re-fit work (or new shop launch), the store has all required marketing and operational equipment; Direction on use and styling of all mannequins; Collaborative working across the business on new initiatives including refits; Build a budget to cover all visual activities and collateral required; Review the medium and long term resource requirements; Work in collaboration with the Retail Operations Lead, Cluster Managers and UK Business Manager; Follow Bravissimo's budgeting and approval process; Train and maintain your skills as a fitter and maintain knowledge of our products and service; Ensure you are knowledgeable about customer feedback and customer views.

Requirements

Experience of leading the development and execution of visual guidelines across a retail estate; A self-starter, motivated to work independently and experienced in leading projects and influencing cross functionally; Experience of developing and delivering a range of design-led printed materials for marketing communications, ideally within a retail environment; Understanding and appreciation of designing new and improved initiatives; Experience of briefing and working with external suppliers; Excellent understanding of Bravissimo and naturally customer focused; Organised and conscientious and keen to take on responsibility for delivering key activities; Excellent verbal and written communication skills; Enthusiasm, dedication, and willingness to get the best possible result; IT literate – Excel and PowerPoint; Flexibility to travel around the UK; Working cross functionally with Product, Merchandising, Brand, Marketing and Retail Operations to achieve business objectives through visual presentation.

Benefits

Up to 25 days holiday; The opportunity to buy up to 5 additional days holiday each year; Access to free and confidential 24/7 employee support from Retail Trust; 50% discount on full priced items for you, your family & friends, up to a limit; Healthcare Cash Plan for you and up to 4 children through Medicash; Employer pension contributions up to 6%; Life Assurance; Great training and learning resources; Long service awards after 5 years' service; Access to new and upcoming products, with the opportunity to provide feedback; Access to discounts at many retailers, day out destinations and gyms through Retail Trust and Medicash; Free parking at Bra HQ