VP, Brand

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. The VP of Brand, reporting to the Chief Experience Officer, is the orchestrator of our brand’s vision and the master of organizational diplomacy, playing a critical role in the brand’s positioning, purpose, and point of view—ensuring clarity, consistency, and relevance across every touchpoint. This role is a force multiplier for the current team, owning the Why and the Where while functional leads own the How.

Responsibilities

Own the Foundation: evolve brand strategy, including architecture, global positioning, and transition into new clinical/health pathways while supporting historic core offerings and overall customer experience; Codify the Playbook: create frameworks and guardrails that allow execution teams to scale without brand dilution; Ensure brand voice is cohesive across Marketing, Product, UX, and Operations; Serve as primary advocate for brand at leadership level and align stakeholders with healthy pushback; Act as filter for high-level ambiguity into clear, actionable directives for the brand team; Navigate complex cross-functional webs to embed brand thinking into every decision; Partner with Creative Director, Head of Content, Head of Ops and Head of Brand Social to translate high-level strategy into compelling work; Provide the Strategic Why that informs creative briefs; Champion brand and creative vision and defend integrity of output; Lead deep understanding of customer behaviors, motivations, and cultural context and translate into actionable brand platforms; Partner with cross-functional teams to monitor brand perception and sentiment using data to justify brand investments; Connect brand strategy to growth goals without sacrificing creative impact or cultural relevance

Requirements

15+ years of Brand Leadership; Significant experience in brand strategy and architecture for an agency or start-up; Proven track record as a visionary who knows how to partner with high-level creatives to achieve excellence without being in the weeds of production; Deep experience in stakeholder management; Comfortable providing pushback to C-Suite and senior leaders to protect the brand and the team; Master of frameworks, positioning, and organizational flow; Sees around corners and identifies gaps before they become chaos; Comfortable operating as a partner and translating big-level ideas into a usable roadmap for a fast-paced team; Experience leading leaders and empowering established heads of Content, Social, Creative and Ops rather than replacing their influence

Benefits

Comprehensive benefits package; Annual bonus program; Hybrid work environment