VP, Growth Marketing

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. We're looking for a VP of Growth Marketing to own the marketing to revenue generation engine. This is a player-coach role: you'll lead a team of 12+ product marketers, marketing channel experts, and growth marketers, owning product marketing for both our brand and creator audiences and, on the growth side, paid media, SEO/AEO, email and in-app lifecycle, CRO and web, and ABM.

Responsibilities

Own Later's growth marketing strategy end to end; Own and allocate the growth marketing budget across channels; Lead, coach, and develop a team of roughly a dozen marketers; Direct paid media strategy across paid social, paid search, video, and display; Guide SEO and AEO strategy as search shifts toward AI answer engines; Own strategy across email and in-app for both brand and creator audiences; Drive conversion rate optimization and web strategy in partnership with Web and Product; Partner with the ABM and enterprise marketers to optimize existing and build net-new account-based programs; Own attribution and marketing measurement in partnership with RevOps and MarketingOps; Lead a quarterly testing roadmap tied to specific business metrics; Partner with Sales and RevOps on pipeline targets, lead quality, routing, and a seamless handoff process; Represent growth marketing performance to senior leadership

Requirements

10+ years in growth, demand generation, or performance marketing, with experience owning a multi-million dollar budget and a revenue number; 5+ years leading and developing marketing teams, including managing managers or senior specialists through ambiguity and change; A genuine player-coach: you've led a team and personally owned execution at the same time, and you're still close enough to the tools to build the model or run the campaign yourself; Depth in paid media, SEO and AEO, lifecycle and email, and web CRO; Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments, ideally with both enterprise and self-serve motions; Strong command of measurement: attribution modeling, experiment design, and funnel analysis, with comfort in tools such as GA4, Amplitude, Looker, or Mode; Experience with CRM and marketing automation platforms (for example Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze); Clear, direct communication with both a working team and an executive audience, including the ability to defend a plan and change your mind on evidence

Nice to have

Experience marketing to or through creators, or in the social, influencer, or commerce space; Experience partnering closely with Sales on ABM or enterprise pipeline

Benefits

Equity; eligible to participate in various benefits plans