VP, Growth Marketing

About the Role – VP, Growth Marketing

We are looking for a strategic and performance-driven VP, Growth Marketing to lead our global growth marketing function and drive measurable business impact across key markets and business lines.

This role is responsible for building and executing integrated growth strategies that generate demand, accelerate pipeline, improve conversion, and deepen customer engagement. The ideal candidate will combine strategic thinking, analytical rigor, campaign leadership, and hands-on execution to create a high-performing growth engine aligned with commercial priorities.

Responsibilities

Develop and lead the global growth marketing strategy across priority business areas, customer segments, and markets; Build integrated marketing programs that drive awareness, engagement, qualified demand, pipeline growth, and revenue impact; Partner with Sales and Revenue leadership to align marketing initiatives with commercial priorities, target accounts, and market opportunities; Lead the planning and execution of integrated marketing campaigns across paid, owned, earned, and event-driven channels; Oversee paid media strategy and performance across search, social, display, retargeting, sponsorships, and other demand-generation channels; Develop lifecycle and nurture programs that guide prospects and customers through the funnel; Partner with Marketing Operations to ensure all growth marketing activity is measurable, scalable, and aligned with sales and marketing systems; Work closely with Sales leadership to ensure marketing efforts support pipeline generation and revenue objectives; Lead and develop the growth marketing function, including demand generation, paid media, lifecycle marketing, and related growth programs

Requirements

Significant experience in growth marketing, demand generation, performance marketing, or integrated B2B marketing leadership roles; Proven track record of building and executing campaigns that drive measurable demand, pipeline growth, and commercial impact; Deep understanding of paid media, lifecycle marketing, marketing automation, funnel conversion, campaign measurement, and sales alignment; Strong analytical skills with the ability to use data to drive decision-making and performance optimization; Experience partnering cross-functionally with Sales, Product Marketing, Marketing Operations, Field Marketing, Communications, Creative, and Revenue teams; Experience managing teams, agencies, vendors, budgets, and complex stakeholder groups; Ability to operate strategically while remaining hands-on and execution-focused; Excellent communication, leadership, and stakeholder management skills

Nice to have

Experience within B2B technology, sports technology, media, advertising technology, SaaS, data, or related industries; Experience building and scaling global demand generation and growth marketing functions; Strong understanding of account-based marketing strategies and enterprise sales environments; Experience implementing data-driven testing, optimization, and attribution frameworks; Demonstrated success leading marketing transformation and driving operational excellence

Benefits

Eligibility for Genius benefits; Some roles may be eligible for variable compensation plan; Support for employee wellbeing; Opportunities to grow skills, experience and career