VP, Sales (New Business)

As VP, Sales (New Business), you will lead New Business Sales as AdRoll scales revenue, manage a team of ~30+ sales professionals, and own new logo acquisition across mid-market accounts and above. You will help shape the commercial and go-to-market strategy and work with Customer Success, Product, Marketing and Operations to turn the AdRoll platform into new revenue. The role is open in San Francisco, New York City, or US Remote locations.

Responsibilities

Transform and scale the new business engine, owning pipeline, new logo acquisition, revenue performance and sales productivity; Shape commercial and GTM strategy with the CEO and executive team, including market segmentation, ICP, territory design, resource allocation, sales capacity and planning; Build a scalable new business sales motion and a high-performing, multi-solution sales organization through hiring, coaching and organizational design; Partner across the customer lifecycle with Customer Success, Product and Marketing on post-sale transitions, positioning, launches and pipeline generation; Own the new business operating rhythm, including pipeline health, conversion, win rates, quota attainment, productivity and forecast accuracy; Establish clear priorities and measurable impact in the first two quarters and contribute to 2027 planning; Represent AdRoll in the market as a voice on programmatic advertising, adtech and AI-driven marketing; Manage a team of ~30+ sales professionals and report to the CEO

Requirements

12+ years of relevant sales experience with at least 6+ years of senior leadership experience selling media, programmatic advertising or adtech to mid-market accounts and above, with ACVs from 100K+; A strong track record of new logo acquisition as a seller and as a leader; Deep demand side expertise with a strong understanding of the adtech ecosystem; Mid-market sales experience, with a record of growing new business in that segment; Experience leading and transforming an AI-first sales team; Hands-on leadership: coaching deals, joining key pitches and getting into the details; Deep knowledge of the marketer's world across brand and performance marketing, and fluency in the MarTech and RevTech ecosystem; Experience leading a multi-level sales organization, including managers; A metrics-led style, comfortable with pipeline mechanics, conversion rates and forecasting as well as pitching and storytelling

Benefits

Competitive salary and equity; 100% of employee-only premium covered for HSA medical plan; 95% of employee-only premium covered for PPO, HMO, dental and vision plans; 75% contribution toward dependent premiums for medical, dental and vision plans; Access to Multiply Mortgage concierge homebuying service with below-market mortgage rates; Short and long term disability benefits at no cost to the employee; Basic life and AD&D insurance at no cost to the employee; 401K Plan (Pre-tax, Roth and After-tax); 4 weeks of paid time off; Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave); Up to 12 weeks of paid family leave for birthing parents; Up to 16 weeks of paid family leave for non-birthing parents; Up to 12 weeks paid family leave to care for a family member; Employee Resource Groups; Volunteer opportunities with NextRoll Gives Back; Access to the latest AI tools and dedicated time to experiment; Uncapped sales incentive with accelerators for overachievement; Target sales incentives, equity and benefits discussed with the Recruiter