WPP Media: Senior Associate, Programmatic, MENA - Beirut

We are seeking a highly skilled and experienced Senior Associate, Programmatic to join our commerce team – a dynamic and fast-paced team. The ideal candidate will have a deep understanding of the programmatic advertising landscape, excellent analytical skills, and a proven track record of driving successful programmatic campaigns, particularly on Amazon. More importantly, the candidate should be eager to learn and adapt to the requirements of the team and client. This role involves strategic planning, execution, and optimization of programmatic media buys to drive sales growth for commerce clients.

Responsibilities

Plan, execute, and manage programmatic campaigns across multiple DSPs, with specialization in Amazon DSP; Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data; Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI and achieve KPIs; Maintain a deep understanding of various programmatic platforms (e.g., Amazon, DV360, The Trade Desk) and stay up to date on industry best practices and emerging trends; Generate regular reports on campaign performance, providing insights and recommendations to stakeholders; Collaborate with external vendors (Amazon), including DSPs, data providers, and suppliers; Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI; Build data-backed, strategic recommendations on achieving client KPIs (sales, NTB, ROAS) through DSP for business reviews, annual strategies and ad-hoc consultancy; Work closely with the rest of the commerce team and upper funnel media teams to align programmatic strategies; Explore and test new programmatic technologies, strategies, and tactics to drive innovation; Work with line manager and team leadership to help train and develop junior team members, leading by example

Requirements

Deep understanding of the programmatic advertising landscape; Excellent analytical skills; Proven track record of driving successful programmatic campaigns, particularly on Amazon; Eager to learn and adapt to the requirements of the team and client; Market-leading knowledge of digital advertising and programmatic ecosystem; 2+ years of hands-on experience in programmatic operations & campaign management; Good understanding of the programmatic ecosystem including programmatic tech - SSPs/ad exchanges, DSPs, ad servers, and data providers; In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Amazon, Display and Video 360, the Trade Desk, etc.; Familiarity with running campaigns through various buying and deal types including OMP, PMP, programmatic guaranteed with the ability to differentiate each

Nice to have

Confidence in core trading platforms, particularly Amazon, DV360 and TTD

Benefits

Competitive medical; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days