Marketing Executive, IPC Shopping Centre

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Responsibilities

Execute and optimise digital marketing campaigns across owned digital channels and social media platforms in line with the marketing calendar and campaign objectives.; Create, adapt, and coordinate digital content (copywriting, visuals, videos, EDMs) to support campaigns and maintain brand consistency.; Manage day‑to‑day operations and documentation of CRM and loyalty programmes, including member acquisition, activation, and lifecycle communications.; Maintain loyalty member data accuracy and quality, ensuring reliable use for targeting, reporting, and activation activities.; Utilise customer data (demographic, behavioural, purchase history) to support targeted campaigns, offers, and engagement initiatives.; Support day‑to‑day management of digital communication channels including websites, EDMs, social platforms, and mobile communications.; Monitor digital and CRM campaign performance, track KPIs, and prepare campaign reports and post‑campaign analyses.; Coordinate with digital agencies, CRM service providers, and internal stakeholders to support campaign execution and platform performance.; Support tenants’ participation in digital campaigns and loyalty initiatives to enhance tenant visibility and Centre performance.

Requirements

1–3 years of experience in digital marketing, CRM, or loyalty‑related roles; Understanding of digital channels, social media platforms, and EDM execution; Knowledge of CRM workflows, loyalty operations, and customer lifecycle management; Familiarity with campaign performance tracking and reporting; Basic understanding of content creation and digital deployment processes; Proficiency in MS Office and digital reporting tools; Good command in English and Bahasa Malaysia.