Public Relations/Communications Manager

NerdWallet is on a mission to provide clarity for all of life’s financial decisions. Today, people look for that clarity everywhere: a Google search, an answer from ChatGPT, a Reddit thread, a TikTok from a creator they follow. We want NerdWallet to be the trusted voice that shows up everywhere consumers get their money information.

A successful candidate has a passion for a good story, views communications as a business driver and has a proven track record of turning data, expert tips and point of view into coverage consumers want to read and find helpful. The role requires strong media relationships, a clear understanding of how search, AI, UGC and social platforms shape what people trust, and the ability to build effective relationships with media and internal partners.

This role reports to the Senior Director, Public Relations & Communications.

Media relations

- Drive earned media strategy and execution across NerdWallet’s verticals, balancing proactive storytelling, newsjacking and rapid response.
- Turn NerdWallet data, our Nerds’ expert tips and point of view into timely, helpful stories consumers want to read.
- Pitch and land coverage in national business, consumer, personal finance and broadcast outlets.
- Build and sustain relationships with reporters and producers so that NerdWallet is the call they make when consumer finance is the story.
- Expand what earned means: podcasts, newsletters, YouTubers and creators who shape money conversations.

Search and AI visibility

- Prioritize the outlets and story types that search engines rank and AI tools cite most, so NerdWallet is the source behind the answer.
- Partner with SEO and Content to track how NerdWallet shows up in search and is cited and recommended in AI answers, and close the gaps.
- Work with our data and research teams to turn NerdWallet surveys and studies into stories that are easy for journalists to run and for AI tools to cite.

Spokesperson coaching

- Advise and coach our Nerds on how to show up on TikTok, Instagram, YouTube, Reddit and LinkedIn: formats, topics, tone and timing. Our Social team runs the channels; you are the strategist and coach in their corner.
- Monitor trends, community threads and viral moments to spot story openings and reputation risks early.
- Develop the messaging, briefing docs and media training that prepare spokespeople for broadcast, print, podcast and short-form video.

Collaboration and measurement

- Work side by side with Social, Brand, Content, SEO, Research, Legal and Compliance. You are in the room when we decide what to pitch, not handed a request after the fact.
- Direct agency partners day to day.
- Report on what matters: share of voice, message pull-through, search and AI visibility, spokesperson reach and business impact.

Where

- This role will be remote (based in the U.S.).
- We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

If you are based in California, we encourage you to read this important information for California residents linked here .

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.

NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice , as well as the Los Angeles Fair Chance Act, which requires this notice .

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

Requirements

5–8 years in PR or communications, in-house or agency, ideally in consumer, fintech or financial services.; A track record of top-tier national and broadcast placements, with real relationships with reporters and producers.; A working understanding of how search engines and AI tools find, rank and cite sources, and a point of view on how earned media drives visibility in both.; Fluency in social and UGC platforms. You know how TikTok, YouTube, Reddit and LinkedIn differ, and how creators and communities shape what people believe.; Experience coaching spokespeople, including for social-first or video-first formats.; Exceptional writing and comfort with data. You can find the story in a data point, turn it into a headline and a pitch, and measure your own impact.; Fluency with AI tools in your own workflow. You use them daily and have a point of view on where they help and where they don’t.

Nice to have

Personal finance or consumer financial products experience.; Experience with SEO, AI visibility or social listening tools.; Experience working with creators, podcasters or influencer programs.; National plus regional and local media experience.

Benefits

Industry-leading medical, dental, and vision health care plans for employees and their dependents; Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown; New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care; Mental health support; Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests; Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution; Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend); Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends); Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities; Hackathons and team events across all teams and departments; Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction; Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match; 401K with 4% company match; Be the first to test and benefit from our new financial products and tools; Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar; Disability and Life Insurance with employer-paid premiums; E-Verify Participation Poster (English+Spanish/Español ); Right to Work Poster (English) / (Spanish/Español)