Senior Associate, OOH Solutions

In this role you will be responsible for the development of OOH and print campaigns across a variety of WPP Canada clients. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Responsibilities

Responsible for the development of OOH and print campaigns across a variety of WPP Canada clients; Present media plan recommendation and POV's to planning teams; Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis; Decision making on campaign optimization and strategic changes; Ensure media plans deliver on client objectives, are strategic and meet efficiency goals; Assist with tracking media expenditures to ensure agency and client budget compliance; Maintain strong relationships with agency planning teams/Manage client requests, i.e. plan changes, budget changes, provide marketplace information; Work closely with Associate Director and Manager; Mentor and train team's coordinator; Investigate industry news and information to further enhance knowledge of the media industry

Requirements

Minimum 3+ years of related experience, traditional media planner, and in media, investment or strategy teams within an established media agency; University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience; Experience working with a range of clients; Demonstrates a deep understanding of the OOH (digital, static and programmatic) and print landscape; Proficient with Microsoft Office Suite; Demonstrates accuracy and attention to detail; Ability to communicate concisely and clearly both orally and in writing; Self-starter who demonstrates initiative; Ability to manage multiple projects; Ability to delegate and oversee Coordinator workload; Team player who can step in and help drive strategy against a landscape that is in constant change; Thrives in fast paced environment

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; In-office events