Specialist, Digital Media Planning (Auto 2026)

The Role: Reporting to the Supervisor of Digital Investment, the Specialist will own key aspects of campaign planning and execution across Digital, Print, and Branded Content. Responsibilities include developing media plans, managing campaign activation and maintenance, analyzing performance, and ensuring deliverables are completed accurately and on time. The Specialist will partner closely with an additional Specialist and Associate on day-to-day campaign responsibilities. The ideal candidate brings prior media agency experience, preferably in Digital, and can confidently communicate how campaigns are planned, executed, optimized, and measured. Strong attention to detail, organization, problem-solving, and professional communication are essential, particularly given the role's participation in internal, partner, and client-facing meetings.

Responsibilities

Utilize various systems (Nielsen, Comscore, Videoamp, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting; Participate in collaborative team brainstorming across teams to create media plans; Support team in creating media-specific documentation; Analyze proposals and lead partner negotiations; Strong attention to detail and ability to identify discrepancies before work is shared internally or externally; Ability to independently manage assigned workstreams while knowing when to escalate issues or seek guidance; Strong organizational and time-management skills with the ability to prioritize across multiple campaigns and deadlines; Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients; Confidently present digital media opportunities and discuss digital media buys with clients and internal teams; Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.); Train assistant-level employees for the support-level work they perform and help guide their overall growth and development; Manage client media billing approval and invoice reconciliations; Work from Canvas office 3x per week

Requirements

Self-starter with proven ability to drive projects from start to finish in a timely manner; Expert in Microsoft Tools: Excel, PowerPoint, Teams, and Outlook; Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify; Expert in data management (able to organize large volumes of Excel data – Pivot Tables); Possess a strong ability to prioritize and handle multiple tasks with flexibility; Ability to build and maintain strong internal and external relationships (vendor community); Effective verbal and written communication skills with ability to present in a clear and actionable way; A collaborative team player who can work independently and as part of a matrix structure; Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.); Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity; At least 1+ years of experience in Media Strategy or Planning, with emphasis on Digital Media

Nice to have

Prior media agency experience, preferably in Digital; Bachelor's Degree in similar field (Business, Advertising, Marketing, etc.)

Benefits

Generous medical, dental, vision, pet insurance; Commuter benefits; Disability and life insurance coverage; 401(k) matching; Up to 14 holidays per year; Do Good Day; Unlimited PTO; Employee social and wellness events; DEI Council; Auto purchase rebate program; Monthly wellness allowance