Account Director, Implementation Planning

As an Implementational Planning Account Director, you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with OASIS framework within WPP Open.

Responsibilities

Drive day-to-day excellence in cross-channel media planning and activation; Translate client strategies into detailed implementational plans across all media (digital, audio, VOD, AV); Ensure seamless execution and measurable brand/performance outcomes; Act as primary day-to-day client connection; Provide direct line management, mentorship, and development for junior team members; Lead cross-channel optimisation and implement advanced measurement; Implement and test new tools and technologies within client campaigns; Foster cross-functional collaboration with Comms Planners, Strategists, and activation specialists

Requirements

Must have the right to work in the UK; Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts and orchestrating integrated media strategies; Expertise in cross-channel planning (digital, audio, VOD, AV), strong data analysis, integrated media testing knowledge, and client relationship management; Ability to translate high-level brand and performance strategies, in partnership with Comms Planners and Strategists, into detailed, actionable tactical plans across the entire media mix, directly contributing to wider client media strategy, following the OASIS framework; Advanced knowledge of the full media landscape and core media buying platforms, with an understanding of how they intersect and integrate; Strong understanding of audience insights, advanced analytics, data validation, and the ability to leverage performance data for optimisation, including robust media testing frameworks and WPP Open Intelligence; Proficiency in planning and optimisation tools (including WPP Open) and integrating AI-driven tools; Proven ability to build trusted client relationships, present confidently, and manage expectations; Highly collaborative, fostering productive working relationships across internal teams and partners; Agile, innovative, and pioneering mindset, focused on continuous improvement, problem-solving, and passion for media testing

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events