Manager, Planning

T&P, part of WPP, is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Responsibilities

Build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required; Help design media and comms strategies that will connect with specific audiences, including the channel planning for reaching these audiences; Support the team in designing the connections ecosystem and plan, working closely and collaboratively with channel specialists; Day-to-day management of campaigns as a key liaison between clients and channel specialists, as well as owning relationships and working collaboratively with key teams internally, such as creative and strategy; Owning day-to-day communications with clients at Marketing Manager level; Overseeing the management and development of Account Executives

Requirements

Breadth of understanding across all media channels and ability to confidently discuss the role they play within a comms strategy; Strong knowledge of audience planning tools such as YouGov; Interest in data (via available sources such as Google Trends and data from media platforms like Meta) and how it can be used effectively in media planning; Ability to draw clear insights and implications for media (i.e., connecting the outputs of different insight systems successfully); Interest in working collaboratively as part of an integrated team, showing an interest in how media informs creative planning, and vice versa; Interest in both brand and performance campaigns; Experience in managing (or contributing to the management of) client relationships; Confidence in presenting with passion and conviction; Excitement to work as part of a team—including your immediate team, the wider department, and specialists as required; Leadership by example through presence and contribution, taking responsibility for working in a collaborative, inclusive way; Eagerness to develop skills as a people manager, helping more junior members of the team to develop; Excellent attention to detail and accuracy in output and meeting deadlines; Passion for media and understanding of what makes a great media campaign; Proactive desire to continually improve knowledge and wider skill set, particularly in AI, learning and finding ways to help it improve day to day role

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events