Manager, Programmatic

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.

Responsibilities

Creating and executing programmatic media plans using industry-leading media technology platforms; Taking ownership of clients’ programmatic media strategy and overseeing its implementation and day-to-day execution; Overseeing the training and workload of junior team members; Translating client campaign objectives into programmatic activation strategies; Managing campaigns within DV360, The Trade Desk, and other relevant DSPs; Developing strong working relationships with broader digital account teams; Collaborating with agency teams and publishers to source, evaluate and implement deals; Creating and enforcing workflow processes; Training, supporting, and managing junior team members; Conducting regular and ad hoc analyses; Keeping key stakeholders updated on campaign and account level performance

Requirements

Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities; Manage campaigns within DV360, The Trade Desk, and other relevant DSPs by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs; Develop strong working relationships with members of the broader digital account teams including planning, investment, operations and analytics; Collaborate with agency teams and publishers to source, evaluate and implement deals that provide clients with high-quality inventory opportunities; Create and enforce workflow processes to ensure deliverables are completed accurately and on time; Train, support, and manage the day-to-day responsibilities and work quality of more junior team members; Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns; Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings; Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising or equivalent professional work experience; 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning; Familiarity with key programmatic and digital platforms; Advanced Microsoft Excel User; Exceptional verbal and written skills, organizational skills and a detail-oriented mindset; Strong presentation skills and comfort in presenting to senior stakeholders; Analytical abilities and quantitative skills; Desire to manage and mentor junior members of a team

Nice to have

Experience with other databases, visualization tools or coding languages is a plus; prior experience as a manager a plus

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Inclusive culture with employee resource groups and in-office events