Account Director, Commerce

We’re seeking an experienced Retail Media Account Director to come and join the growing community in WPP Media’s Commerce Practice. We’re looking for a skilled Commerce Media Account Director to lead key client accounts across Amazon Sponsored Ads, Amazon DSP, CitrusAd, Criteo & Kevel. You’ll be a senior member of the team, responsible for translating your client’s business objectives into media strategies, while also ensuring operational excellence and coaching your team of commerce media specialists.

Responsibilities

Act as the day to day senior contact for key clients, providing strategic guidance across Amazon and additional retailers utilising CitrusAd, Criteo & Kevel; Build and oversee performance-driven media plans (leveraging Sponsored Advertising, DSP, onsite/offsite retail audiences); Ensure campaigns are executed to the highest standard, including QA, pacing and optimisation; Lead business reviews with clear narrative on the impact of media including but not exclusive to ROAS, new to brand share, and retail sales impact; Develop test and learn roadmaps to drive client innovation in targeting, bidding and new retail media formats; Manage scope, forecasting, budgets and profitability across your accounts; Line manage and mentor a team of activation specialists, setting standards for quality and delivery; Collaborate with internal teams to ensure we are driving a full funnel approach to media for our clients; Help drive process automation through adoption of technology and efficient ways of working

Requirements

Proven media agency background; Strong hands-on experience running campaigns in Amazon Sponsored Ads and DSP; Solid working knowledge of CitrusAd and Criteo (onsite and offsite retail media); Confident managing senior client stakeholders, simplifying complex performance results into clear recommendations; Passion for coaching and building capability in your team; Exposure to wider commerce channels (e.g. Tesco Media); Right to work in the UK (UK based role); Embrace WPP & WPP Media shared core values

Nice to have

Amazon Marketing Cloud (AMC); retailer clean room analytics

Benefits

competitive medical; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days