Activation Manager

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. The Activation Manager is an integral part of the WPP Media Solutions activation team, tasked with ensuring service excellence in campaign activation. Their primary responsibility includes the comprehensive management of a specific segment of WPP agency operations. Collaborating closely with the Activation Associate Director, the manager aims to achieve business objectives, enhance best practices, and supervise a dedicated team comprising both onshore and offshore activation specialists committed to fulfilling our clients' core expectations.

Responsibilities

Oversees the full lifecycle of campaign management for a portfolio of clients; Acts as the final approval point for all campaigns launched by their team; Drives the testing strategy for their team's campaigns; Contributes to forecasting and provides technical recommendations to achieve campaign goals; Supports Solutions Planning with strategic responses to client briefs, including audience/tech recommendations; Assists in monetisation strategies for their team's campaigns; Collaborates with Solutions Planning team to meet agency KPIs; Serves as the primary activation contact for Solutions Development teams; Communicates campaign insights to commercial teams; Presents in-depth post-campaign analysis and next steps to internal teams; Troubleshoots using technical expertise and escalates complex issues as needed; Acts as a key point of escalation for campaign management issues; Coordinates with senior members to resolve complex campaign and billing issues; Ensures financial accuracy across the campaign portfolio; Oversees the reporting process for their portfolio to ensure accuracy

Requirements

Experience in Advertising Operations, Programmatic Trading, or Campaign Management; Familiarity with multiple DSPs; Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics; A passion for driving campaign performance; Eagerness to expand knowledge in digital and addressable channels; Highly organised with excellent time-management and prioritisation skills; Keen attention to detail; Ability to manage expectations, work at a fast pace, and build strong colleague relationships; Proficiency in Excel and analytical skills; willingness to learn key business systems; A data-driven and performance-focused programmatic expert; Independent initiative combined with a collaborative spirit; Exceptional communication skills for technical and non-technical audiences; Ability to forge strong relationships to meet client needs; Problem-solving abilities with a proactive approach to challenges; Right to work in the UK

Nice to have

Exposure to SSPs is advantageous (The Trade Desk, DV360, ADSP, Perion)

Benefits

Competitive medical; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days