Associate Director, Client Services

Location: Mumbai, India. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. In this role, your goals will be: In 3 months: Bed down and understand the programmatic setup across the business; Build out a roadmap for what is required to grow the programmatic buying business moving forward. In 6 months: Participate in business proposals, leading the programmatic element and supporting in group pitches; Ensure that we offer a coordinated and integrated operation with the wider business; Isolate new business prospects and help grow revenue for existing clients. In 12 months: Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends; Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients. What your day job looks like in WPP Media: Develop strong relationships with counterparts in WPP Media regional teams (Europe, U.S., Asia); Lead the training and growth of your local programmatic team; Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery; Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output; Serve as point of escalation for your team and take ownership of resolving challenges; Provide career development and coaching for your team; Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done; Provide support to capacity planning & resource management for the team; Present strong and effective communication across all levels. Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Responsibilities

Bed down and understand the programmatic setup across the business; Build out a roadmap for what is required to grow the programmatic buying business moving forward; Participate in business proposals, leading the programmatic element and supporting in group pitches; Ensure that we offer a coordinated and integrated operation with the wider business; Isolate new business prospects and help grow revenue for existing clients; Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends; Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients; Develop strong relationships with counterparts in WPP Media regional teams (Europe, U.S., Asia); Lead the training and growth of your local programmatic team; Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery; Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output; Serve as point of escalation for your team and take ownership of resolving challenges; Provide career development and coaching for your team; Provide timely and actionable feedback to the team to aid in their development, improvement, and progress; Provide awareness and recognition for jobs well done; Provide support to capacity planning & resource management for the team; Present strong and effective communication across all levels

Requirements

Working experience in Agency, Trading Desks or Programmatic Tech Partners; Actual Campaign execution experience with most of the local programmatic players as well as measurement providers; Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits; Existing relationships with publishers, programmatic product partners, as well as data providers in the local market; Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies; Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person; 5+ year's professional experience with digital media preferably within a media agency/trading desk; Experience in Google Marketing Platform (DV360, CM, GA360), UAC/App Campaign experience; Experience in top AdTech & MarTech platforms; Experience in Client Decks, Programmatic Strategy, New Pitches, etc.; Hands on experience and knowledge on programmatic platforms; Clear thought process & strategy to build on existing businesses; Competent in all Microsoft office software

Benefits

Access to global WPP Media & WPP networks; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events; Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days