Brand Manager

WIN 98.5 and Midwest Communications, Inc is looking for a passionate, creative, and results-driven Brand Manager to lead the station's country music brand in the Battle Creek market. The Brand Manager is the leader, champion and guardian of the WIN 98.5 brand, responsible for developing and executing a compelling programming strategy that connects with listeners, grows ratings, strengthens the station's position in the community and delivers results for our audience, clients and company. This is a highly visible leadership position for someone who understands that successful radio is about much more than what comes out of the speakers. The Brand Manager will oversee the station's on-air product while also driving its presence across digital platforms, social media, promotions, events and the community. The ideal candidate is a strong communicator and leader who can motivate talent, develop compelling content, identify opportunities, make decisions and hold themselves and others accountable. They should have a genuine passion for country music, local radio and the listeners we serve.

Responsibilities

Lead, champion and guard the WIN 98.5 brand; Develop and execute a compelling programming strategy that connects with listeners, grows ratings, strengthens the station's position in the community and delivers results for the audience, clients and company; Oversee the station's on-air product while driving its presence across digital platforms, social media, promotions, events and the community

Requirements

Previous experience in radio programming; Strong knowledge of country music and the country radio audience; Ability to develop and execute a successful radio brand; Strong understanding of ratings, audience research, and programming strategy; Strong connection to the local community and a desire to make WIN 98.5 a meaningful part of listeners' lives; Valid Michigan Driver License and acceptable Motor Vehicle Record Check; Strong communicator and leader who can motivate talent, develop compelling content, identify opportunities, make decisions and hold themselves and others accountable; Genuine passion for country music, local radio and the listeners we serve

Nice to have

Previous experience as a Brand Manager, Program Director, Assistant Program Director or similar leadership role

Benefits

Great work environment; Competitive wage; Comprehensive benefits package