Cross Channel Account Manager

We are the WPP Media GCS (Global Client Solutions) MMD (Media Management & Delivery) team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand-led initiatives including but not limited to: adidas, AkzoNobel, Mastercard, PlayStation, the Coca-Cola Company, and many more. The Cross Channel Account Manager is a vital, hands-on role responsible for the day-to-day execution, optimization, and reporting of biddable media (Search, Social, and Programmatic) within the newly formed European HME Hub. Reporting directly to the Cross Channel Account Director, you will be the key driver of campaign performance. You will manage the end-to-end campaign lifecycle—from initial setup to daily optimization and post-campaign analysis—ensuring that all activities are delivered flawlessly and align with local market requirements.

Responsibilities

Own the end-to-end activation process for Search, Social, and Programmatic campaigns across European markets; Make campaign adjustments and optimisations (bid management, budget shifts, audience targeting, and creative rotations) to maximize campaign performance and meet client KPIs; Implement best-practice campaign hygiene, naming conventions, and structural frameworks across platform accounts; Utilize automation tools and platform features to increase daily work efficiency; Act as day-to-day operational contact for local market stakeholders, answering technical questions, troubleshooting tracking issues, and delivering performance updates; Gather, analyze, and package weekly/monthly performance data into clear, actionable reports and insights; Support the Account Director in identifying optimization trends, testing opportunities, and platform innovations; Ensure tracking, tagging, and measurement setups are validated prior to campaign launches; Coordinate daily task delivery with the offshore activation hub in India; Support mentorship and day-to-day guidance of junior team members/Executives; Maintain strict financial hygiene by monitoring daily campaign spend against budgets, managing media plans, and assisting with monthly billing and reconciliation

Requirements

Highly technical, detail-oriented, and comfortable working directly within biddable platforms; Ability to troubleshoot a tracking pixel or fine-tune an audience segment; Proven experience managing and optimizing paid media campaigns with a strong foundation in multi-market delivery; Practical, hands-on experience utilizing major biddable and programmatic platforms including Google Ads, DV360, YouTube, and Meta; Ability to apply knowledge and learn other platforms at pace; Solid understanding of measurement, tagging, and tracking technologies such as Campaign Manager 360 and Google Analytics; Ability to multitask and stay organized while managing multiple campaign deadlines, budgets, and markets; Strong written and verbal communication skills; Proven experience in media activation (hands-on keyboard) delivering performance and brand campaigns; Experience or strong interest in running campaigns across multiple countries/languages; Experience working in a fast-paced agency environment; Right to work in the UK

Nice to have

Familiarity with working alongside offshore activation hubs (specifically India) is highly desirable

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Hybrid working approach