Data Strategy Associate Director

EssenceMediacom is seeking a Data Strategy Associate Director to join our growing Data, Technology & Analytics team, reporting into the Data, Tech & Analytics Lead. The team focuses on maximising the value and impact of all data types on a client’s business, and how we effectively measure the performance to help make brands become more valuable to the world. You will be working with one of the leading retailers in the UK, Boots, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions.

Responsibilities

Transforming data into actionable insights that drive superior client outcomes; Optimising audience-driven strategies, identifying growth opportunities, and delivering measurable business impact; Developing and deploying media measurement solutions to harness Boots' data and improve campaign performance; Communicating with client stakeholders and effectively managing assigned tasks; Supporting delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels; Working with internal teams, Boots clients and partner teams to define, justify and request future signals and data products; Defining strategic work-streams with the most business impact, including overseeing data partnerships and guiding the wider DTA team on Agentic AI personas and agents; Collaborating with stakeholders, the internal MarTech team and the Boots CRM team to identify and deliver technology opportunities; Co-owning Boots Data Strategy testing workstream, developing robust testing methodologies and producing client-facing case studies; Owning data governance and compliance processes for new partners, ensuring correct approvals and updating partner changes.

Requirements

Deep interest in Media & Technology; understanding of and desire to learn more about data products, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders; Customer Focus: a relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships; Exceptional communication and relationship-building skills; Experience managing multiple stakeholders in a matrixed environment; Digital working agency-side working on a data-led role within Data & Tech or Activation, with a strong emphasis on audience-based buying, audience data management and segmentation; Highly developed interpersonal, team building and relationship management skills; Strong analytical skills and a natural affinity for numbers; ability to analyse raw data, draw conclusions and develop actionable recommendations; Understanding of the importance of privacy first media and what that means for how we need to do things differently; Right to work in the UK.

Benefits

Competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; training and development; full access to relevant tools/platforms; wider global community of analysts and data scientists; employee resource groups; frequent in-office events