Director, Data Strategy

We are seeking an Analytics Director to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading advertiser, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role.

Responsibilities

Strategic Analytics Application: Build and apply deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans; Deliver best-in-class analytical capabilities including new methods, techniques, tools and systems; Manage process through delivery and take ownership of global roll out; Marketing & Business Effectiveness: Lead creation of clear, robust campaign reviews and insights; Show team/clients how to improve effectiveness; Deliver actionable recommendations; Measurement frameworks & Experimentation: Develop deep understanding of marketing platform testing and targeting abilities; Act in consultative capacity in implementation; Provide actionable insights and design experiments to optimise campaign performance focusing on brand and conversion lift studies; Client Stakeholder Engagement: Build trusted relationships with senior client marketing, analytics, and data leads; Act as day-to-day strategic partner; Internal Stakeholder Engagement: Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions; Commercial Contribution: Support commercial health through scoping and delivery of high-value analytics projects; Participate in new business pitches; Coordinate with third-party vendors for management of bespoke measurement solutions including contracts and SOWs; Thought Leadership: Translate complex data concepts for stakeholders; Contribute to company's data strategy; Promote data-driven innovation within the media industry.

Requirements

Highly numerate with degree(s) in quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science; Experience in analytics, measurement, data science, or a related field; Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise; Well-developed problem-solving skills and ability to think critically and creatively; Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory; Strong communication skills with ability to present complex ideas to technical and non-technical audiences; Ability to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello; Ability to project manage analytics projects; Highly capable at presenting data in a visually engaging and insightful manner; Experience in mentorship and management, with ability to display empathy and lead by example; Stay up-to-date with latest industry trends and advancements in data science and analytics; Proficiency in SQL & R/Python, including packages such as pandas, numpy, scipy & matplotlib; Strong understanding of data points collected and analysed in digital campaigns, including knowledge of media data and incremental measurement for Direct Response and Brand campaigns; Strong analytical and problem-solving skills with working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Training/development; Full access to Google Cloud Platform; Wider global community of analysts and data scientists; Inclusive culture with employee resource groups and in-office events.