Director, MAI Search

Role Summary and Impact: As MAI (Mobile App Install) Director, you will be responsible for the coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with our MMP, Kochava. The role involves supporting several Account Executives and Account Managers including in the Global Hub, who are a core part of the team. Specific support is needed on search/app-store campaigns and also social and display MAI activity. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world-class MAI campaigns which exceed client’s expectations and targets while helping to define campaign and tracking best-practice.

Responsibilities

Coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with MMP Kochava; Supporting several Account Executives and Account Managers including in the Global Hub; Ensuring effective management of projects to brief, schedule and budget; Delivering world-class MAI campaigns which exceed client expectations and targets while helping to define campaign and tracking best-practice; Responsibility for output of team (UK-based and Global Hub), both client facing and operational; Ensuring adherence to Wavemaker Governance and GroupM best practices; Strategic understanding of client business and KPIs, keeping up to date with latest industry news and proactively spotting trends, product releases, and other opportunities; Excellent understanding of app download campaigns and how to drive and track best campaign results; Owning tracking of MAI campaigns and ensuring all considerations and complexities are understood and acted upon across the team; Maintaining a forward thinking and innovative approach in the development of all appstore-driving search activity; Taking responsibility and directing campaign performance and wider team deliverables; Developing strong relationships with client and key suppliers, leading team communications; Advising internal and external stakeholders around platform, device and industry trends; Demonstrating expert knowledge of client industry and competitive environment to create effective solutions; Fostering good working relationships across clients and suppliers to direct flawless execution of plans; Making sure service level agreements are aligned with stakeholders and all deadlines are met; Active member of WM community including contributing to internal team meetings and participation in wider GroupM training and events; Overseeing performance of Account Executives and Account Managers ensuring quality controlling work; Training team and others across the department; Contributing to UK and Global Hub team development and career progression; Being a motivational people manager leading by example and coaching team; Providing constructive feedback at every appropriate opportunity; Helping to define and drive process automation through adoption of efficient ways of working and innovation; Enabling team to fully comply with all areas of activation finance processes; Contributing to development of strategic revenue and service opportunities; Making full use of technology available, implementing processes and practices that maximize operational efficiencies; Identifying opportunities for better ways of working with new and existing providers and platforms; Taking ownership of operations in team, proactively suggesting ways to resolve and eliminate issues

Requirements

Experience in performance media with expertise across app campaigns across channels; Strong understanding of how MAI works within the performance and digital ecosystem, in particular within Search activity (Google App Campaigns, Apple Search Ads); Deep experience with app download/mobile campaign tracking options and main MMPs, ideally Kochava; Working knowledge of best practices within search, social and display channels; Strategic understanding of how performance media can be leveraged to drive business growth; Good technical/operational ability in core platforms including GAC, Apple Search Ads, Meta etc; Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation; Proven people management and leadership qualities; Ability to manage upwards as well as downwards; Possesses initiative and demonstrates resourcefulness; Excellent organisational and communication skills

Nice to have

Hands-on experience in planning, buying and optimising across all channels is useful; All academic backgrounds will be considered – qualifications in maths, data, media of interest; Professional digital media/advertising qualifications or appropriate second languages will be an advantage

Benefits

competitive medical; group retirement plans; vision; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days