Director, Solutions, Activation

The Activation Director is a pivotal role in our Activation team, tasked with leading a top-tier team to deliver exceptional media solutions. This individual will work under the Head of Activation, managing a specific agency/business area and spearheading cross-channel campaigns to achieve outstanding results for our clients. The role involves collaboration with both onshore and offshore specialists.

Responsibilities

Collaborate with Heads of Activation on strategic vision and structure development/execution across the activation function; Lead pivotal business projects and initiatives to enhance solutions and capabilities; Lead pods of activation experts to represent activation's voice within WPP Media; Be the expert in the room sharing cross-channel insights across the business and externally; Act as senior escalation point for agency patch and liaison for agency teams; Owner of single channel demand management; Collaborate with Marketing Science for integration of data and AI in campaigns; Support client engagement projects as expert and feed into testing roadmaps; Develop independent activation team proficient in problem-solving; Encourage creation and uptake of data-driven, multi-channel, brand-safe best practices; Take ownership of activation requirements within Ad Tech Product Development programmes; Work with other teams across WPP Media to ensure highest quality activation; Cultivate culture of rigour and continuous improvement with agile experimental approach; Facilitate knowledge sharing throughout business; Embed intelligent use of data and AI analytics into campaign lifecycle; Develop self-reliant activation team capable of independently resolving activation issues; Own key projects to improve ways of working and team efficiencies; Continuously refine processes, SLAs and best practice to improve campaign quality and efficiency; Drive operational excellence through automation, training, and offshoring; Unify onshore and offshore teams for effective campaign delivery; Utilise systems for campaign monitoring and addressing recurring issues; Align business processes with activation team needs and codify working practices; Integrate data, AI, and analytics solutions with Marketing Science and data teams; Ensure uptake of systems and tools for campaign delivery monitoring, reporting, and issue resolution; Monitor campaign pacing and demand forecasting; Foster collaborative practices to enhance client performance; Partner with Client Services for targeting and forecasting of client briefs; Prioritise initiatives with Marketing Science focusing on data governance; Oversee entire portfolio of demand and supply including forecasting and monetisation; Lead and develop direct reports fostering professionalism and high standards; Guide team career development and performance with effective stakeholder management; Drive recruitment, onboarding, and training for new members; Maintain up-to-date technical knowledge within team; Set performance KPIs and instil collaborative 'one team' ethos; Promote continuous learning through partnerships with key industry players; Collaborate with colleagues in other markets and business areas within their specialism

Requirements

Embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire Transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise; Right to work in the UK

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Frequent in-office events