Manager, Analytics - Global Clients

Manager, Analytics – Global Clients role within the Data, Tech, and Analytics (DTA) team. We are seeking an Analytics Manager to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading advertiser, JLR, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions.

Responsibilities

Strategic Analytics Application: Build and apply deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans; Marketing & Business Effectiveness: Lead creation of clear, robust and thought-provoking campaign reviews and insights; Measurement frameworks & Experimentation: Develop deep understanding of marketing platform testing and targeting abilities, act in consultative capacity in implementation; Client Stakeholder Engagement: Build trusted relationships with client’s marketing, analytics, and data leads; Internal Stakeholder Engagement: Manage relationships with data engineering teams and set automation strategies; Commercial Contribution: Support commercial health of client account by contributing to scoping and delivery of high-value analytics projects; Thought Leadership: Translate complex data concepts for stakeholders and contribute to company's data strategy

Requirements

Highly numerate, able to confidently interpret data and apply statistical tests to draw robust conclusions; Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science; Experience in analytics, measurement, data science, or a related field; Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise; Well-developed problem-solving skills and the ability to think critically and creatively; Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory; Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences; Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello; Ability to project manage analytics projects; Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise; Experience in mentorship and management, ability to display empathy in difficult situations and lead by example; Stay up-to-date with the latest industry trends and advancements in data science and analytics; Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib; Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed, including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns; Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies

Benefits

training/development; full access to Google Cloud Platform; wider global community of analysts and data scientists