Programmatic Associate Director

Role Summary and Impact: The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of XCM EU Programmatic Associate Director at OpenDoor, WPP's bespoke global operating model for Amazon. About the role: We are searching for a talented and enthusiastic individual to join our OpenDoor team as a XCM EU Programmatic Associate Director. This is a Full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across XCM EU. The Programmatic Associate Director will have extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations. Striving to deliver excellence in campaign activation and is responsible for providing day to day leadership of their campaigns. You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, feeding into test and learns, and leading and developing a team.

Responsibilities

Take a proactive role in providing day to day activation guidance and coaching to your direct team of activation experts to deliver programmatic excellence for your clients; Drive understanding of the products and solutions that could be relevant for clients that have been developed within the group; Ensure that the team is using templates to prove methodologies for optimisation approach for key trading tactics and optimisation logs; Escalation points for your direct team on activation issues and challenges and any conflict between best practice and client requirements and asks; Work alongside internal teams including regional hub teams and local teams when planning and activating campaigns; Responsibility for client interaction and the success of the relationship, with a focus on key strategic relationship and team operations/deliverables; Agree and set business objectives for each client and review campaign performance against these objectives; Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives, KPIs and client's industry; Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results; Develop strong relationships with media owners and other service providers to guide team in developing their understanding of the ecosystem; Manage, motivate and train individuals in line with business requirements, resource, and development needs; Ensure individuals workloads are managed and prioritised in line with client needs and SLAs; Be responsible for the team's development, reviews, and objectives; Identify training requirements within a formal plan over an annual period; Highlight great teamwork and client initiatives, demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency communications; Ensure output and relationship with GOC team is maintained to expected standards; Use tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights; Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes; Ensure team maintains standards and process throughout the end-to-end campaign lifecycle; Develop productive relationships with key internal departments and help develop new revenue opportunities through matching client needs to resource and facilitate introductions; Understand and promote the function and value of other departments within the Agency and its partners within the group

Requirements

Extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations; Passionate about programmatic activation and driving continued excellence, with proven experience in multi-channel campaign activation and management; Experience in developing and leading client relationships; Exceptional people management skills, including support and development of junior team members; Confidence in core DSPs: DV360 (YouTube), Amazon; An understanding of how Programmatic can integrate with other digital and offline channels; Ability to translate technical and complex points to non-technical audiences and coach others to do the same; Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative; Ability to lead and manage a hybrid team located in different markets; Must have the right to work in the UK

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days