Senior Data & Insights Executive

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

Responsibilities

Manage complex configurations within our campaign tracking documents to meet bespoke campaign requirements; Act as a steward for data governance, actively monitoring and enforcing consistent naming conventions and reporting formats across all campaigns; Confidently write and adapt a wide range of formulas and scripts as needed to support data management and reporting tasks; Ensure campaigns are created promptly on our proprietary platform, proactively following up with stakeholders to gather any missing information; Proactively identify process pain points and inefficiencies, recommending and implementing robust improvements to enhance our data workflows; Investigate and resolve complex and less obvious data issues, demonstrating a deep understanding of their root cause and how key metrics are calculated; Utilise our admin interface to support data management and troubleshooting tasks; Serve as a subject matter expert on our core analytics applications (Benchmark Index, Performance Analyser, Deliverables Calculator), supporting the wider team with queries and issues; Confidently navigate our BI tool, independently building complex queries and customising dashboards to meet business needs; Identify and implement improvements to our internal applications to enhance functionality and user experience; Act as a key support figure and escalation point for junior members of the team, providing guidance on complex tasks and sharing your knowledge; Communicate effectively with all relevant teams to ensure action points are resolved in a timely manner and data processes run smoothly

Requirements

Conduct sound and confident analysis of campaign data, competitor performance and consumer sentiment; Transform complex data sets into clear, compelling stories and strategic recommendations with minimal supervision; Utilise advanced features of our data platforms to find innovative ways to visualise and present data; Ensure the highest standard of accuracy and attention to detail in all analytical work; Take ownership of specific analytical projects, from initial data gathering to final report delivery; Collaborate effectively with cross-functional teams, providing data-driven guidance and solutions for campaigns; Confidently communicate findings and recommendations to internal stakeholders; Act as a role model for junior team members, providing guidance on analytical techniques and best practices; Contribute to the continuous improvement of the team by staying updated on new platforms, tools and methodologies and making recommendations for their implementation; Proven experience in a data analysis or insights role, preferably within a media or agency environment; A confident understanding of data analysis techniques, KPIs and trend analysis; Strong analytical and critical thinking skills, with the ability to work independently; Excellent communication skills, with experience presenting data in a clear and concise manner; A proactive and solution-oriented mindset, with a track record of overcoming challenges; Experience with data visualisation tools and a strong command of Excel/Google Sheets; A natural collaborator with a desire to help develop junior members of the team; Right to work in the UK

Benefits

Competitive medical; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days