Account Coordinator, Paid Search

As an Account Coordinator, Paid Media, your primary function will be to provide vital production support for your account team. Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®'s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles.

Responsibilities

Provide production support for the account team; Run and format performance reports; Implement account tasks and optimizations; Build and upload campaigns; Participate in and take notes during internal syncs, client meetings, and presentations; Become responsible for 2-3 accounts; Develop report write-ups explaining performance trends; Understand bidding methodologies and bid adjustments; Perform daily performance monitoring; Update, monitor, and communicate budget pacing and flag variations above/below 15%; Develop campaign build suggestions; Create, pull, and QA pixels, tracking, remarketing, and lists; Delegate production tasks to nearshore or other internal team members where appropriate

Requirements

Proficiency in Excel/Sheets, including sorting, filters, vlookup, concatenate, pivot tables, text to columns, and conditional formatting; Ability to navigate paid media UIs to pull reports at various levels and understand the data; Ability to implement tasks via the Google UI, Editor, and other channel-specific platforms; Ability to upload and edit campaigns, targeting, ads, keywords, placements, and negatives; Ability to create and edit campaigns, ads, and audiences in Facebook; Understanding of SEM methodology; Understanding of metrics such as CPC, CTR, and CVR and their relationships; High-level understanding of levers to hit target goals; Experience across Google search, display, and/or app campaigns; Experience with campaign types such as UAC, ACi, Google app campaigns, GDN, performance max, and discovery campaigns; Experience with A/B testing

Benefits

Healthcare, Dental, and Vision coverage; 401K plan with matching; PTO; Paid Company Holidays; Parental Leave