Account Director, Programmatic

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

Responsibilities

Ensure ongoing and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance; Collate spend forecasts, create and monitor campaigns to deliver on planned targets; Focus on in-depth analysis, trend spotting, accurate execution, and leading and developing a team; Build effective media plans to organise campaign actions and goals; Deliver in depth analysis during and post campaign to understand performance beyond top line metrics; Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs; Collaborate with other departments to get the most out of campaigns; Have a deep knowledge of the industry and always consider how this can be brought to the day to day; Working with external partners (e.g. publishers) for planning, buying and optimising media buys; Agree with the clients on targets and how to achieve them; Provide forecasts and monitor campaigns; Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable; In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular, Amazon is desirable); Leverage other people’s skill set to deliver results in clients’ campaigns; Contribute to the upkeep of display best practice, and contribute to documentation of this

Requirements

Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads; Strong analytical skills and a natural affinity for numbers; Ability to analyse raw data, draw conclusions and develop actionable recommendations; High attention to detail with an understanding of optimisation levers across platforms; Experience running display and video audience and creative testing (e.g A/B testing, video experiment); Experience with implementing Brand Lift measurement across DSPs and with other media owners; Right to work in the UK

Nice to have

Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals; Good understanding of using Campaign Manager; Line management experience; Experience with Xandr DSP, and other DSPs such as Amazon, as well as third-party Brand Safety vendors such as DoubleVerify; Involvement with forecasting and running campaigns across multiple countries / languages

Benefits

Competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to global WPP Media & WPP networks; employee resource groups; in-office events