Account Lead, Paid Social

DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. As an Account Lead, Paid Social, you are a strategic paid media leader with a proven ability to manage complex, full-funnel paid social programs end to end. You excel at developing and executing advanced paid social strategies, building and leading high-performing teams, and translating performance insights into clear, compelling roadmaps and client-ready narratives.

Responsibilities

Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, Snapchat, and DEPT's broader service offerings to drive growth across the funnel; Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics and optimizations with client objectives, measurement frameworks, attribution models, and spend levels; Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives; Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs; Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks, and internal standards across teams; Deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; provide strategic consultation throughout deck development and presentations; Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution; Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments

Requirements

Minimum of 5 years of experience in paid social advertising; Minimum of 3 years of experience in client-facing roles, serving as a strategic advisor; Proven track record of managing and scaling successful paid social programs for enterprise-level or highly complex accounts; Deep proficiency in paid social platforms and tools, including Meta Ads Manager, TikTok Ads, and Snapchat ads as well as analytics solutions; Strong analytical skills with the ability to interpret performance data, uncover insights, and translate findings into clear, actionable recommendations; Experience with Brand Lift Studies and driving measurable results across mid-funnel Traffic objectives; Experience leading, managing, and developing teams, with a strong focus on mentorship, performance growth, and career development; Excellent communication and interpersonal skills, with the ability to build trust and influence clients and cross-functional internal partners; Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture; Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth; Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs; Candidates must be located in either the Mountain or Pacific time zones

Benefits

Healthcare, Dental, and Vision coverage; 401K plan, plus matching; PTO; Paid Company Holidays; Parental Leave