Account Manager, Paid Search

As a Search Manager, you will own the day-to-day execution of all elements of paid search and paid social activity, leveraging strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimization, and analysis. You will manage and mentor team members, overseeing their work and their development to successfully execute client deliverables and exceed client expectations. You will act as a key point of contact for colleagues supporting campaign delivery, proactively seeking both tactical and strategic optimization opportunities, contributing to campaign strategy and translating it into effective delivery within the WPP Open ecosystem.

Responsibilities

Manage one or several team members, overseeing their work and development; Own the day-to-day execution and effective management of designated paid search and paid social accounts; Develop comprehensive biddable media plans aligned with client objectives and KPIs; Responsible for end-to-end setup of biddable campaigns across relevant platforms; Oversee and ensure regular Quality Assurance (QA) checks; Produce detailed and accurate weekly/monthly campaign performance reports; Identify trends and recommend on-platform actions; Develop strong relationships with colleagues supporting campaign delivery, clients, and key suppliers; Act as a key biddable point-of-contact for clients; Demonstrate strong knowledge of the client sector/industry and media/technology developments; Act as a motivational manager, leading by example; Delegate and manage workloads across team members; Assist with the recruitment process when required; Make full use of technology and implement processes that maximize operational efficiencies; Take ownership of issues when they arise; Contribute to the development of strategic revenue and services opportunities; Ensure financial accuracy; Collaborate closely with planning teams and other channel specialists

Requirements

Proven experience in Paid Search (Google Ads, Bing Ads) and Paid Social (Meta, TikTok, Pinterest etc.); Current certifications in Google and Microsoft Ads; Leads and promotes continuous innovation and test & learn opportunities; Excellent knowledge of bid management, core PPC/social technology platforms, and data analysis; Strong analytical skills with an aptitude for handling data to identify trends and actionable insights; Ability to devise campaign strategy and translate it into effective delivery; Proven experience managing individuals, overseeing their work and development, and motivating team members; Strong relationship-building skills with clients, colleagues supporting campaign delivery, and key suppliers; Excellent verbal and written communication skills with the ability to communicate effectively with people from diverse backgrounds; Passionate about Biddable media; Embrace WPP & WPP Media core values; Right to work in the UK

Nice to have

Meta Blueprint certification

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Frequent in-office events