Account Manager, Social

As a Paid Social Account Manager, you will play an integral role in the day-to-day running of busy client accounts, ensuring flawless paid social campaigns. You will develop comprehensive media plans, oversee campaign execution, and drive performance optimization across key social channels. Working closely with the Account Director, you will support and mentor team members, contribute to advanced features and strategies, and act as a key point of contact for clients and partners, contributing insightful data analysis and recommendations within the WPP Open ecosystem.

Responsibilities

Develop comprehensive paid social media plans aligned with client objectives and KPIs; Responsible for end-to-end setup of paid social campaigns, utilizing advanced features; Oversee and ensure regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing; Produce detailed and accurate weekly/monthly campaign performance reports and end-of-campaign reporting; Identify trends and recommend on-platform actions; Act as key social point-of-contact for clients, supporting client calls/presentations; Build relationships with key media partners (Meta, TikTok, Pinterest etc.); Mentor and support team members, assisting with training and development; Identify opportunities to test and innovate in paid social and develop testing/learning agendas; Ensure accurate and timely fulfilment of mandatory agency finance processes; Collaborate closely with planning teams and other channel specialists

Requirements

Proven experience working in a digital marketing or agency-based role, with a strong track record of working with clients or external stakeholders; Extensive experience setting up and optimising paid social campaigns across key social platforms (e.g., Meta, TikTok, Pinterest); Experience planning large-scale paid social campaigns across brand and direct-response objectives; Experience compiling detailed and insightful end-of-campaign reports and presentations; Knowledge of structuring regular client review presentations; Strong relationship-building skills, comfortable presenting to clients and leading calls; Some experience line managing individuals and/or helping to train others across paid social; Collaborative, friendly, and with a can-do attitude; Right to work in the UK

Nice to have

Training certifications (e.g., Meta Blueprint)

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Hybrid approach with teams in office around four days a week; Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events