ADOOH Solutions, Associate Director

WPP Media OOH are the UK’s #1 specialist out of home (OOH) agency, part of WPP Media. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium. We are entering a new era for OOH, one defined by significant growth, disruption and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring and effective.

Responsibilities

Lead and support on programmatic DOOH planning best practices and documentation; Lead and support on complex and data-heavy briefs – 3PD and 1PD planning, custom API triggers, measurement solutions and multichannel activations; Support with how WPP Media’s programmatic DOOH offer is positioned to clients and within the market; Proactively educate internal stakeholders on the advantages of programmatic DOOH; Craft narratives and storytelling frameworks for the use of ADOOH, tailored to client sector and objective; Support with tracking commercial agreements, forecasts and pipeline; Support with Salesforce admin

Requirements

Good understanding of media (essential); Enjoys being the go-to expert, confident explaining concepts and how we use data to inform planning; Strong organisational skills and attention to detail, able to manage multiple complex briefs at once; Comfortable working across DSPs and data platforms, confident picking up new technology and systems; Good numeracy, able to interpret pacing, delivery and measurement data, sensitive to the commercial implications of campaign decisions; Confident, articulate communicator, comfortable presenting in client meetings; Keen to keep growing technical and commercial expertise, interested in shaping how programmatic DOOH is planned across the wider business; Right to work in the UK

Nice to have

Programmatic planning and activation (ideal); OOH (ideal but not necessary); Good understanding and use of MS Office/Windows – Outlook, Excel, Word and PowerPoint; Demonstrable success in a media planning environment at Account Manager level and above; Demonstrable track record in programmatic advertising, with hands-on experience in at least one DSP

Benefits

Competitive medical insurance; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; employee resource groups; in-office events showcasing team wins, thought leadership, and holiday/milestone celebrations